About the firm

Founded because somebody had to stay

Keystone was started in 1998 by three consultants who were tired of handing over a recommendation and leaving before anyone had to act on it.

brown wooden 9-piece office table and chairs

The consulting model most of us trained in has a structural flaw. The people who write the recommendation are measured on the quality of the recommendation, not on whether it works. So the analysis gets better and better and the implementation record stays the same.

We built Keystone around the opposite arrangement. Our engagements are priced and staffed on the assumption that we are there through delivery, and a significant share of partner compensation depends on what happens after the report is signed off.

What that changes in practice

It makes us slower to recommend things. When you know you will personally be in the room in month nine explaining why the migration slipped, you propose a smaller migration.

The best test of advice is whether the person giving it would still be there when it has to survive contact with reality.

It also makes us turn down more work. We decline roughly a third of the engagements we are invited to bid for — usually because the timeline is fictional, or because the decision has already been made and what is actually wanted is an external signature on it.

Where we work

Mid-market businesses, typically between $20M and $500M turnover, across manufacturing, financial services, healthcare and logistics. Large enough that the problems are genuinely complex, small enough that the people who decide are reachable.

What we hold to

Four commitments

We stay through delivery

No engagement ends at the recommendation. If we advise it, we are there while it is built.

Partners do the work

The person who sold the engagement is on it. We do not sell with senior people and deliver with juniors.

We design ourselves out

Your team is trained to run it. A client who cannot function without us is a failed engagement, not a good annuity.

We say no

About a third of invitations. Usually because the timeline is not real, or the decision has already been made.

people sitting on chair in front of table while holding pens during daytime

History

Twenty-seven years, four offices

1998

Founded in Chicago

Three partners, one client and a desk above a print shop on Wharf Road.

2006

Operations practice opens

After four years of strategy engagements stalling at implementation.

2014

Technology practice added

Because by then every operations problem was also a systems problem.

2021

B Corp certification

Employee ownership completed the same year; the firm is now 40% staff-owned.

2026

Forty-one people

Chicago, Denver, Dublin and Rotterdam. No plans for a fifth office.

Want to know whether we are right for the work?

Ask us. We will tell you honestly, including when the answer is no.

Book a consultation